Website Content Management

Before building a website it is important to first consider how you plan to manage the content.  Since the quality of a website is dependent on the content, you will want to have a website content management system (CMS) in place that will let you easily add, modify and delete content as necessary.

Depending upon the size of your organisation, you may decide to have several individuals with the ability to contribute content to specific areas of your website.  For instance, you may have a marketing team that will be responsible for updating their related content. In other cases, you may have a group of contributors that will submit content and an established workflow system will route it to its respective content owners or editors for approval and publishing in the website content management system.

As a website grows and becomes more popular, many business owners decide to sell portions of their space for advertising to increase revenue.  In order for a website to accomplish this successfully it must have a robust ad management system in place that is well integrated within the framework of the website content management system so that the actual number of impressions and clicks are properly accounted for. Whilst most website advertising is based on a cost-per-click model, some websites offer a pay-per-view model. A pay per view model is more attractive to many advertisers because they pay to reach a targeted number of impressions regardless of the number of clicks.

The backbone of every website content management system is its core database.  Since most of the website’s content will be stored in a central database and not in static web pages, it is imperative that you use a database management system that will be able to balance out the loads and handle the increasing demands as your website grows.  This will ensure that your website will deliver the content quickly to as many visitors as possible.  Before building your website, you can consult with a website development and CMS specialist that can prevent you from getting started incorrectly.